At Artesia General Hospital, the mission is clear: serve the people of their community with exceptional healthcare, without turning anyone away. But as equipment ages and patient needs grow more complex, rural hospitals face a difficult choice—send patients elsewhere for advanced imaging, or invest in the technology needed to keep care close to home.
With the help of Brown’s Medical Imaging, Artesia General chose the latter, transforming their imaging department into a resource that rivals big-city hospitals.
For Artesia, turning patients away was never an option. Their team wanted to offer the same breadth of services found in larger facilities—including open MRI, closed bore MRI, and CT scanning—all within their community hospital.
By upgrading their systems, they ensured patients no longer had to travel hours away for exams. Instead, high-quality imaging is available right where people live, saving time, money, and stress.
As technology advances, aging equipment can’t always keep up. For Artesia, replacing outdated machines with new CT and MRI systems was critical to delivering:
Sharper images for more accurate diagnoses
Faster exams to meet growing patient volumes
Advanced options for patients with unique needs, such as claustrophobia
Every upgrade wasn’t just about efficiency—it was about doing the right thing for patients.
The addition of the XR FUSION C-arm in surgical suites, featuring flat detector panels for sharper imaging and less distortion, elevated Artesia’s capabilities even further. These advancements positioned the hospital to keep services local, reducing the need for patients to seek care outside their community.
As one leader explained:
“The coolest thing is watching our patients come in, see this new equipment, and realize they don’t have to travel anymore. It’s all right here in Artesia.”
For rural communities, keeping patients close to home means more than convenience—it means building trust and lasting relationships. Patients have a choice, and when local hospitals can provide advanced imaging alongside compassionate care, they choose to stay.
By partnering with Brown’s Medical Imaging, Artesia General not only preserved imaging services but strengthened its role as a trusted healthcare provider for families across southeastern New Mexico.
Artesia’s story is proof that investing in advanced imaging pays off—for patients, providers, and the community. With cutting-edge technology in place, they’ve eliminated unnecessary travel, improved patient experiences, and kept high-quality care accessible to the people who need it most.
